[Al(i)x]

https://www.ittf.com/2018/09/26/t2-a...joint-venture/

T2 Asia-Pacific Table Tennis League and Dentsu Sports Asia announce joint-venture

DSA is the Singapore-based sports marketing subsidiary of Dentsu Inc., one of the world’s largest media and advertising companies with over 60,000 employees operating in over 145 countries and regions around the globe.

As part of broader efforts to grow the league’s commercial capabilities, DSA will also exclusively manage global sales and marketing of all commercial rights to T2APAC.

“Our vision for T2APAC is to fully professionalize the sport, and reshape the image of table tennis into a dynamic spectator sport that engages global audiences. With the great success of Season 1 in 2017, I am confident that Dentsu’s extensive sports and marketing expertise and global network will help to further foster the growth of T2APAC into a dynamic sports league at the forefront of global sports,” said Jeff Chue, CEO & Commissioner, T2APAC.

“We are excited by T2APAC and its global vision to revolutionize the sport. It is relentless in the pursuit of transforming table tennis, fiercely embracing innovation and developing fresh, bold content for fans across the globe. We believe that this long-term investment will serve as a constructive collaboration to unlock the true commercial potential of table tennis,” said Kunihito Morimura, President and CEO, Dentsu Sports Asia.

Frank Ji, founder of T2APAC and Chairman of Seamaster comments, “Table tennis has always been a passion of mine, and I truly believe that it has the potential to develop into a world-class sports property. By working closely with the ITTF and other like-minded partners, I am confident that table tennis will continue to attract more fans globally. So this joint venture is a truly important milestone not only for T2APAC, but for the future commercial development of the entire sport.”

T2APAC Season 1 in 2017 achieved over 28.5 million unique viewers worldwide with over 1,700 hours of global TV air-time. Following this ground-breaking inaugural season, T2APAC, DSA and the ITTF will work together to develop Season 2, which will be the first of the three new “Diamond-tier” ITTF events starting in 2019.